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What we do
With the combined reach of Real Business and Business Advice, Prosper² Media connects a highly influential and growing network of SME owners and decision-makers with brands that want to reach them.
We know our audience. We know what drives them to run their businesses, what motivates them to make the decisions they do, and what inspires them to plan for growth the way they do. Our data-led approach to content means we’re always on the pulse with the changing SME sentiment—from the way they behave on our platforms to their thoughts and opinions voiced in our quarterly readers surveys.
Our content provides SME decision-makers with actionable information, expert advice and inspirational people-led stories to help them start, scale and sell their business. Get in front of the right audience for your brand today.
Prosper² Media specialises in connecting brands with SME audiences.
We start with understanding your marketing objectives and how they align with what we’re doing. We then put together a commercial campaign with a content strategy, which involves:
- Setting goals – what do you want to get out of reaching our audience? Brand awareness and lead generation are usually key priorities.
- Defining your audiences – how well do you know your customers? We’ll create personas based on our readership’s market segments so your content on our platforms attract the right prospects through the buyer journey.
- Developing your brand story – what makes you different to the competition? Your story and key messages will shape your content.
- Drawing up a channel plan – which platforms suit your content? We’ll advise you on what to use, and set up the right marketing strategy for you on our channels.
- Planning your content deliverables – what are you going to produce and when? We’re experts in preparing content calendars, creating multimedia content and setting up processes.
We’ll then work with you to create and promote content that engages your audiences, builds trust and translates into sales.
Please contact us to get started.
We take the time to understand your business, industry and the competition, so we really get inside the content we produce. From helping you create content that resonates with our audience to running an integrated campaign that aligns with your marketing objectives, we’ll ensure that every piece of content has your target customers at its heart.
Our content writers have strong editorial backgrounds and work to style guides to ensure copy is consistent and on brand. As data-driven SEO specialists, they also incorporate best practice into their writing to improve website search engine rankings and attract organic traffic.
We create and develop B2B content, infographics, newsletter campaigns and more. Each helps our clients to engage with our targetted readership and their prospects. We also explore and offer the latest digital solutions to match both your needs and budget
Your target audience likes content that’s relevant, useful and free. Producing quality downloadable material such as guides, webinars and whitepapers will generate leads and create value for them. We’ll handle the entire process: from research and writing to design and delivery.
Our team can also optimise our content campaigns with a dedicated social media marketing strategy aligned to your content marketing goals. This will give you a structured, consistent way to grow your social media reach. We also amplify your brand voice through our channels and build relationships with key influencers.